Schlagwort: Strategic Finance
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By Martin Wolfram Steininger For more than a decade, global markets lived in an unusual environment. Capital was abundant.Interest rates were near zero.Liquidity flooded financial markets. In that world, many business models worked. Not because they were fundamentally strong — but because capital was artificially cheap. That era is now over. And many companies are…
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For years, strategy meant growth. Market share.Expansion.Revenue curves. But the world has changed. Today, the real battlefield is not the market. It is the balance sheet. Companies with strong balance sheets dictate terms.Companies with weak balance sheets negotiate survival. Capital structure has become strategy. Cheap Money Is Gone For more than a decade, capital was…
